Flybuys
As New Zealand's most-loved loyalty programme, with over 2 million members, a website migration for Flybuys would continue to drive data-driven customer engagement initiatives by enhancing both technical and personalised capabilities.
Considering the complexity in display rules, customer journeys and technical integrations, an audit and data field mapping was performed on the exisiting site to ensure accuracy in the migration of components, data and functionality.
Rebuilding the design system in Figma would complement the need to aid efficiency and consistency in implementing product development. The new system structure needed to cater for the exisiting information architecture but also be scalable for future development.
As a single source of truth for Flybuys design, the design system was a baseline to create a token structure, accessibility guidelines, style guide and a dev component library. These design processes enabled the build of components and patterns to be built consistently and optimise functionality.
The development and implementation of this project attests to the collaboration of a cross-functional team utilising agile frameworks to deliver better customer experiences for members, faster.
Considering the complexity in display rules, customer journeys and technical integrations, an audit and data field mapping was performed on the exisiting site to ensure accuracy in the migration of components, data and functionality.
Rebuilding the design system in Figma would complement the need to aid efficiency and consistency in implementing product development. The new system structure needed to cater for the exisiting information architecture but also be scalable for future development.
As a single source of truth for Flybuys design, the design system was a baseline to create a token structure, accessibility guidelines, style guide and a dev component library. These design processes enabled the build of components and patterns to be built consistently and optimise functionality.
The development and implementation of this project attests to the collaboration of a cross-functional team utilising agile frameworks to deliver better customer experiences for members, faster.
Digital Experience
Design Systems
Accessibility Standards
User Journey Mapping
UX Research
FlavorScale
FlavorScale is on a mission to revolutionise food discovery by merging engaging video content with social features and exclusive offers, enhancing how users connect with local Danish eateries.
In order to create an app that nods to FlavorScale's playful brand identity, mapping user journeys and creating a holistic design system, set a strong foundation to support scalability and consistency across all touchpoints. This was optimised by reusable components, setting up clear guidelines for UI elements, and ensuring accessibility across devices.
Prioritising intuitive user journeys and functionality, enhance the discovery experience to be more engaging, authentic, and efficient. The success of these principles has been scaled for the FlavorScale app to launch in other Nordic countries.
In order to create an app that nods to FlavorScale's playful brand identity, mapping user journeys and creating a holistic design system, set a strong foundation to support scalability and consistency across all touchpoints. This was optimised by reusable components, setting up clear guidelines for UI elements, and ensuring accessibility across devices.
Prioritising intuitive user journeys and functionality, enhance the discovery experience to be more engaging, authentic, and efficient. The success of these principles has been scaled for the FlavorScale app to launch in other Nordic countries.
Design Systems
App Design
Accessibility Standards
User Journey Mapping
User Interface
Greenstone Homestead
Tucked away on the shores of Lake Wakatipu, New Zealand, Greenstone Homestead is a timeless rural venue, offering a serene escape or a picturesque wedding backdrop. The design and development of a fully responsive, user-friendly website needed to encapsulate the services of Greenstone Homestead and bring the blend of rustic elegance with modern functionality to life.
Developing Greenstone's brand identity - the logo, colour palette, and typography reflects the natural, organic surroundings of the homestead while maintaining an elegant, timeless feel.
Developing Greenstone's brand identity - the logo, colour palette, and typography reflects the natural, organic surroundings of the homestead while maintaining an elegant, timeless feel.
Website Development
Brand Development
Prototyping
Technical Integration
Goldie App
Goldie is New Zealand's first real asset trading platform, making investing in high value assets accessible for Kiwis.
Forming consistent brand and product material was required to elevate Goldie's proposition and showcase how they can revolutionise the investing landscape. In highlighting the digital experience and features through digital design, this would assist Goldie to secure funding from investors.
Analysing the customer experience lifecycle and brand strategy, pinpointed user pain points, opportunities for new features and lifecycle engagement in relation to customer segmentation.
Forming consistent brand and product material was required to elevate Goldie's proposition and showcase how they can revolutionise the investing landscape. In highlighting the digital experience and features through digital design, this would assist Goldie to secure funding from investors.
Analysing the customer experience lifecycle and brand strategy, pinpointed user pain points, opportunities for new features and lifecycle engagement in relation to customer segmentation.
Digital Design
Product Development
Customer Experience Lifecycle
Brand Development
Monarch Fitness
Monarch Fitness is a women's online coaching brand, specialising in pregnancy, post-natal and chronic pain.
Establishing a compelling brand identity and developing a responsive website for Monarch Fitness needed to express the brand's tone and values. Communicating the brand's tone was key to showcasing Monarch's coaching values to resonate and build trust with their intended target audience.
The balance of bringing to life Monarch's coaching style needed to pair with converting interest into starting their journey. Bringing to life the nurtured, holistic approach to inform and guide users to select the best coaching plan that is tailored to their needs. The iterative development has also accounted for scaling the site for future product expansions and integrations with the coaching app.
Establishing a compelling brand identity and developing a responsive website for Monarch Fitness needed to express the brand's tone and values. Communicating the brand's tone was key to showcasing Monarch's coaching values to resonate and build trust with their intended target audience.
The balance of bringing to life Monarch's coaching style needed to pair with converting interest into starting their journey. Bringing to life the nurtured, holistic approach to inform and guide users to select the best coaching plan that is tailored to their needs. The iterative development has also accounted for scaling the site for future product expansions and integrations with the coaching app.
Website Development
User Interface
Prototyping
Digital Strategy
Grow At App
Through the development of a elevated design system, Brand UI Kit and digital assets, Grow@ can optimise the job-seeking and hiring processes within the cleaning industry. By prioritising usability and visual consistency, the platform facilitates efficient matches between cleaning workers and employers, fostering a seamless and rewarding experience for both types of users.
Design Systems
Brand UI Kit
Digital Asset Design