Flybuys
Developing a design system within a website migration for New Zealand's longest customer loyalty programme. With over 1 million members, the website migration needed to include a token structure and design system that considered the vast amount of complex display rules within exisiting brand guidelines.
This migration consisted of an audit of the existing style guide, reviewing and changing components to meet accessibility and functional consistency.
This migration consisted of an audit of the existing style guide, reviewing and changing components to meet accessibility and functional consistency.
Digital Experience
Design Systems
Accessibility Guidelines
User Journey Mapping
UX Research
Goldie App
Utilising brand guidelines and assets to create digital products for a real asset trading platform for Kiwi investors. In highlighting the digital experience and features through digital design, this would assist Goldie to secure funding from investors.
Analysing the customer experience lifecycle and brand strategy, this pinpointed user pain points, opportunities for new features and lifecycle engagement in relation to customer segmentation.
Analysing the customer experience lifecycle and brand strategy, this pinpointed user pain points, opportunities for new features and lifecycle engagement in relation to customer segmentation.
Digital Design
Product Development
Customer Experience Lifecycle
Brand Assets
Monarch Fitness
Establishing a compelling brand identity and developing a responsive website for Monarch Fitness, a women's online coaching brand. Communicating the brand's tone was key to effectively expressing Monarch's coaching values to resonate with its target audience. The iterative development has also accounted for scaling the site for future product expansions and integrations.
Website Development
User Interface
Prototyping
Digital Strategy
Grow At App
Through the development of a elevated design system, Brand UI Kit and digital assets, Grow@ can optimise the job-seeking and hiring processes within the cleaning industry. By prioritising usability and visual consistency, the platform facilitates efficient matches between cleaning workers and employers, fostering a seamless and rewarding experience for both types of users.
Design Systems
Brand UI Kit
Digital Asset Design